Posts Tagged ‘verizon wireless’

Star Trek Had It Right

April 17, 2009

Rumor has it that the first Motorola flip phone, the Star Tac was based off the communicator from the original Star Trek series. Millions of us pretended to be Captain Kirk calling for beam out. I am surprised that Motorola never licensed the familiar communicator tune as a standard ring-tone.

Perhaps with the advent of the smart phones, it is time to go back to the Star Trek screening room to look for the form factor of the future. The current move to put all functions into one device makes sense – who likes to carry around four or five items when one will do? But that ignores the fact that desired form factor, and even functionality, can change based on situation.

I love being able to read email and surf the mobile web during the week. But sometimes if I am out and about on the weekend, having the larger screen is a pain to carry. Taking the Blackberry or iPhone skiing is just a bit risky at best (get insurance) and just darn inconvenient.

Then again, I would love to have a Kindle type ebook reader. The larger screen for downloading magazines, newspapers, and books would be convienent. Several magazines I love do not come in print version any more and reading my laptop while nodding off to sleep isn’t comfortable. At the same time, I don’t want to plunk down the $300 for the Kindle that comes with Internet service I already pay for several times over.

The solution, the communicator / touch pads that they use on Star Trek. The communicator is a great device. It is small, voice activated with no screen. Why no screen, because if voice dialing works, and you don’t need it to read email, what is the purpose of the screen? It would be perfect for almost all situations for voice communication. Of course it would have data commuincation capability. Perhaps even a web interface to allow for updating of the contacts list.

For the times when you need to have a screen, there are the touch pads. These are small devices that appear to be about 1/4 inch thick that are largely just displays. In the real world, these would have some sort of blue tooth or WiFi connection that would tie into the communicator for wireless access outside of the home. This screen would be larger, capable of reading emails and surfing the web. Perhaps there are some models that are even larger for ebook replacement. The beauty is that you can have multiple touch pads associated with the same communicator based on the type of away mission you are undertaking. (I mean business trip…)

I guess the simple way to boil this down is to separate the concept of display from the basic cell phone. Let people mix and match their devices to get the functionality they need for the situation. Perhaps we should call this idea “Cell Phone 2.0″.

Mobile Application Stores For All

April 7, 2009

I’m back from CTIA and had a great time. The show was much smaller this year than in the past but to some extent, that made it easier to network. (As one of my friends used to say “all the tourists have gone home.”) There was a lot of buzz around the shift to 4G – the next generation of wireless networks that promises higher speeds and capacity.

The real story of the show, however, was the abundance of mobile application stores. As with just about any change in the wireless industry over the last two years, Apple started the ball rolling with the addition of mobile applications to the iTunes store. This made it ridiculously easy for mobile application developers to reach consumers and even easier for consumers to download mobile applications to their phone. Gone are the two years of networking and cajoling of carriers to make your application one of a few dozen that appear on their “deck” of approved applications. iTunes literally has thousands of applications.

Device manufacturers realize that they were losing market share to Apple (who has gained 26% of the smart-phone market in less than two years!). It was no longer up to the carrier or the handset manufacturer to add functionality to their phones, they can focus on what they should do best, create a great platform, and allow developers to add functionality.

At CTIA Research In Motion (RIM) launched AppWorld for the Blackberry. (Download it by pointing your mobile phone browser to http://www.blackberry.com/appworld.) In fact, most of their booth was devoted to featured application developers. While some phones were about, there was little fanfare around the Bold or the Storm, their flagship smartphones.

Additionally, Samsung, Microsoft and Motorola announced their own application stores to join Symbian and Nokia’s application stores. To be sure, there will be a great deal of overlap between these stores and it will open a quandary and potentially a great opportunity for application developers.

Ironically, while Apple has broken down the Chinese Wall that has blocked application developers from getting their applications to consumers, it has also taken some heat for blocking some applications (http://news.cnet.com/8301-13846_3-10041187-62.html).  With several stores having the ability to sell the same products (e.g., Samsung, Motorola and Microsoft will all sell Windows Mobile applications) will there be alternative channels for applications blocked from one store. I asked the folks at Samsung if they would sell applications to non-Samsung phones and they didn’t appear to have thought about this scenario. The marketing manager I spoke with  indicated that there wouldn’t be anything blocking such sales.

Will there be a market for specialty stores (only applications for outdoors (REI Mobile), mobile photography (Ritz Mobile), etc. ? How many application stores can we handle? Interestingly, the mobile application stores can be quickly set up and be more of a marketing expense then a true money making operation. A simple payment mechanism, some advertising, a database, and automated customer service and shazam you are in the mobile application store business.

The net-net good news for all – it will be easier for developers to create and deploy applications for mobile phones. Additionally, the abundance of stores will lead to price competition to get higher revenue shares for developers. Some stores are already promising 70% of the application revenue for developers. This is a huge shift from developers getting 30% in some cases with applications sold through carrier stores. Consumers and businesses alike will appreciate the abundance of mobile applications for just about any need.

The net-net bad news – developers will have to deploy their applications across multiple stores to reach the market to have maximum exposure to their audience. They will also have to work to differentiate their applications for the consumers as thousands of applications flood the market. For consumers there is a double downside – tons of applications with most of them junk will make it hard to separate the wheat from the chaff.

The second downside for consumers – the months of testing that carriers used to put applications through before launch to ensure a positive interaction are gone. You will be lucky of most of these application stores load an application to see if it starts much less have extensive testing. Additionally having multiple applications loaded on your phone will lead to many unintended interactions in the near term. This will go away as mobile phone operating systems get more powerful, but be ready to reboot your phone ever day or two in the short term.

All-in-all a great show and I will be talking about some of the cool applications that I saw while there over the next few blog posts.

Under the Radar for iPhone OSv3 – Accessories

March 31, 2009

It has been over two weeks since the announcement of the new iPhone OS and developers have had the opportunity to kick the tires of the beta version of the OS. There is a lot to like about the new OS including many features that I have blogged about such as:

  • MMS support – finally, true picture messaging.
  • Push start support – the ability for content publishers to send messages to applications
  • Landscape support for all apps – One of the positive features of the Storm allows for easier access to many applications

Additionally, Apple reports over 1,000 new API’s available for developers that allow new functionality such as access to the iTunes Library, peer-to-peer connectivity, in application purchases, etc.

Apple also introduced a new class of functionality that allows greater control over accessories. While this sounds rather plebeian, this could lead to another sea-change in the mobile phone market forcing other manufacturers to play catch-up to Apple once again. With the new functionality, developers can easily control other devices either connected through the iPhone dock or wirelessly via Bluetooth. Examples given by Apple during their press conference include FM transmitters controlled by the iPhone to find the perfect frequency to broadcast to your car stereo or a blood pressure cuff that will keep track of your blood pressure history and if necessary, send the results to your doctor. This ease of connecting external devices to a wireless device combined with the promised ease of Bluetooth connections, will lead to an explosion of new applications and a further penetration of the iPhone into business.

To be fair, Apple did not think of this concept all on their own, they just made it easier to deploy. For example, a few weeks ago I had my car windshield replaced at my house. The technician had me sign for the service using a Bluetooth pen that was connected to his Blackberry. The application was highly specialized and required a lot of custom programming on the part of the auto glass company to deploy. I’m sure there is also a significant support cost to maintain this custom application.

With the new support for Accessories to help developers produce and deploy applications that utilize external devices should help reduce those development and deployment costs. Manufacturers of devices from medical equipment to pens to even stereo systems are likely rushing right now to incorporate this technology into their products and release widgets to simplify application development for control of their devices.

So, what will be the big device winners? Send me your thoughts. My guess is that it will start with medical, move to field service automation, then move to consumer devices. I’ll try to blog up on unusual device applications that I hear about.


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